SEO Results
Challenge:
Sector 9 is one of the most recognizable brands in skateboarding, but their organic search presence was not fully aligned with the size and authority of the brand.
Despite strong brand recognition, most organic traffic was concentrated in only a handful of pages, leaving significant opportunity across the rest of the website.
Key challenges included:
- Organic traffic heavily concentrated on a small number of pages
- Large portions of the site underutilized from an SEO perspective
- Limited keyword targeting across informational and discovery-stage searches
- Opportunity to expand visibility beyond brand-driven trafficThe goal was to uncover where the largest SEO growth opportunities existed and build a strategy to capture them.
The Strategy
BOHO SEO analyzed Sector 9’s organic search performance to identify where the brand already had authority and where visibility could expand.
Three key opportunities emerged:
Redistribute Search Authority
Most traffic was concentrated on the homepage and a few pages. We implemented internal linking and on-page optimization to strengthen key collection pages.
Expand Keyword Coverage
Keyword research revealed thousands of skateboarding searches across beginner education, longboarding, gear, and skate culture that the brand could realistically capture.
Build a Search-Driven Content Engine
We developed a blog strategy targeting high-volume skateboarding questions — creating educational content that attracts discovery traffic while linking users to relevant product collections.
The Outcome
The project delivered a clear SEO growth roadmap that Sector 9 could execute immediately.
Key outcomes included:
- +66% Increase in Organic Search Visibility
Google Search Console impressions grew from 256K to 425K, significantly expanding the site’s presence across skateboarding-related searches. - 4,096 Ranking Keywords
Sector 9 now ranks across thousands of relevant search queries, strengthening visibility across both informational and product-focused searches. - 1,887 Page-1 Rankings
Nearly half of all tracked keywords now appear on the first page of Google, improving the brand’s discoverability across the skateboarding market. - 956 Top-3 Rankings
Hundreds of keywords now rank in the highest visibility positions in Google search results. - Average Ranking Improved by 46%
Average position improved from 17.7 → 9.6, moving many keywords from page two into page one.
The Impact
By shifting from reactive content creation to search-driven content strategy, Sector 9 now has a roadmap to:
- Increase organic visibility across new search topics
- Capture beginner and educational skateboarding searches
- Expand top-of-funnel brand discovery
- Reduce reliance on a small set of high-performing pages
Most importantly, the strategy positions the brand to grow organic traffic in a sustainable and scalable way.
✔ SEO Services Provided
Testimonial
Nicole has helped us significantly improve Sector 9’s organic search visibility while building a clear SEO strategy for both our product collections and blog content. Her work has helped expand our reach across thousands of skateboarding-related searches. – Steve Lake President and Co-Founder, Sector 9
Nicole brought a thoughtful and strategic approach to SEO for Sector 9. By strengthening our internal linking structure and optimizing key pages, she helped expand our search visibility and strengthen the connection between our educational content and product pages. Dennis Telfer Director and Co-Founder, Sector 9