BOHO SEO Website Transparent

About Me

Meet the Founder

Nicole Grodesky, Search Intelligence Strategist

Nicole Grodesky is an SEO strategist and founder of BOHO SEO, where she helps companies and agencies turn search data into smarter marketing strategy.

With more than 20 years spanning SEO, digital marketing, journalism, and content, Nicole approaches search as a research discipline, not simply a traffic channel. She combines technical SEO expertise with search behavior, competitive intelligence, content strategy, and increasingly, AI visibility to understand what audiences are looking for and where brands have an opportunity to be more relevant.

Before SEO, Nicole worked as a journalist and photojournalist, experiences that continue to shape how she approaches her work: ask better questions, follow the evidence, find the story, and make it useful.

Today, she works with brands and agencies on SEO strategy, AI visibility, content strategy, and the systems and processes that make search programs more effective.

Testimonials

Nicole has helped us significantly improve Sector 9’s organic search visibility while building a clear SEO strategy for both our product collections and blog content. Her work has helped expand our reach across thousands of skateboarding-related searches.

Steve Lake

President and Co-Founder, Sector 9
Nicole brought a thoughtful and strategic approach to SEO for Sector 9. By strengthening our internal linking structure and optimizing key pages, she helped expand our search visibility and strengthen the connection between our educational content and product pages.

Dennis Telfer

Director Sector 9
I worked with Nicole for 3 years while she and her team managed our Global and US SEO programs. Throughout the 3 year engagement we saw extreme successes in our SEO results. I truly believe our successes came from the strong leadership of Nicole. She really knows SEO and she took an interest in our business needs and tried to recommend appropriate SEO solutions to meet those needs and not just offer a “one-size-fits-all” option. She was consistently responsive to all our urgent and non-urgent requests – nothing was ever a hassle for her. I truly felt like she was a partner on the AmEx GBT team in addition to being our ‘northern star’ for SEO. She is one of those people whom you always want on your team – sharp, innovative, creative, hard working and dependable.

Gary Bongiorni

Global Head of Digital Marketing
Nicole has given our online marketing efforts the direction they needed and has given us the confidence we needed to compete online. We now have 45 keywords ranking in the #1-5 position, our organic google search traffic has risen 62% since we began working with her, and those numbers continue to climb. What I love about working with Nicole is that she is a teacher and empowers me to implement the work I am interested in myself, but can take things off my plate as needed. We highly recommend working with Nicole!

Kelsey O’Brien

Nicole is one of those people that you look forward to meeting with during a busy work week! She brings the high energy and good vibes, but is also wicked smart and extremely capable in her craft. She is driven, insightful, and curious, and somehow still humble and approachable. Nicole’s SEO expertise and her ability to package a strategic, tactical, and operational SEO plan has helped our business tremendously. Highly recommend Nicole to anyone that is looking for a leader to plan, implement, and manage their SEO strategy.

Conor Reactor

Nicole is one of the brightest individuals I know, especially when it comes to the daunting task of SEO. What I appreciate about working with Nicole is that she makes it all seem easy and stress free, which it is anything but that. Nicole is a true leader who cares about her work and individuals around her. Additionally, she is a joy to work with. Nicole brings a fun element to SEO and marketing. If you get a chance to work with Nicole, you are in luck! Performance-driven, humble and a delight to work with.

Fara Rosenzweig, MA

Head of Content

My Philosophy

Flow over force. Strategy with clarity.

SEO shouldn’t feel like a guessing game or a grind. The best strategies work with the natural rhythm of your business, creating a framework that supports creativity, drives sustainable growth, and builds lasting visibility.

The focus is on:

    • Helping you show up where it matters most.
    • Building scalable systems that create freedom.
    • Turning search into a powerful tool for connection, trust, and growth.

Rooted in strategy. Led with expertise.

With BOHO SEO, you’re working directly with an experienced SEO strategist who believes great SEO starts with understanding your business, not just your keywords.

The goal isn’t to chase algorithms or rankings for their own sake. It’s to build a search strategy that supports your business objectives, strengthens your online presence, and creates sustainable growth.

Every recommendation is thoughtful, data-informed, and tailored specifically to your business, giving you the clarity and direction needed to make confident marketing decisions.

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