When it comes to content marketing, not every blog post needs to chase the next trend or timely content opportunity. Some of the strongest assets in your content strategy are the ones that continue to perform month after month — attracting new readers, earning backlinks, and staying relevant in search results long after publication.
Your Complete Guide to Search Engine Optimization Terms Search Engine Optimization (SEO) can feel like a world of acronyms, jargon, and constantly evolving strategies. Whether you’re a beginner trying to understand the basics or a seasoned digital marketing professional, this SEO glossary is your go-to resource. Here, we break down essential SEO terms, concepts, and […]
Stop Competing With Yourself Keyword cannibalization is one of the most common SEO mistakes — and yes, even SEOs do it. It’s the kind of cannibalization issue that sneaks up over time, especially if your keyword research isn’t tied to a clear content plan. You might have multiple blog posts or pages optimized for the […]
How can businesses build an effective SEO strategy that drives traffic, improves search visibility, and supports business goals? Planning your SEO strategy is the first step in building and managing a successful SEO campaign. It sets the foundation for everything that follows—your content, technical improvements, and optimization work. Building an effective SEO strategy isn’t just […]
How can marketing managers track SEO performance and use analytics tools to gain valuable insights for business growth? Tracking SEO performance is about more than just collecting data—it’s about understanding which SEO metrics deliver real value, optimizing your content and site structure, and making informed decisions that align with your SEO strategy. By using the […]
What are the most important SEO KPIs to measure success? The most important SEO KPIs every business should track include: Organic sessions – How many organic visitors are coming to your web pages. Keyword ranking – Where your keywords appear in search results. Clicks & impressions – How often users see and click your listings. […]
SEO Goldmine: Stop Guessing, Start Ranking Keyword research is the foundation of SEO. It shows what your audience is actually searching for and which pages deserve your focus first. After 15+ years refining this process, I’m going to share a step-by-step playbook to find high-value keywords, size up the competition, and prioritize pages that drive […]
What Is Keyword Mapping and Why It Matters for SEO? Keyword mapping helps search engines (and users) understand your site structure. Each page should have one clear focus, supported by related keywords that align with user intent. When done right, keyword mapping prevents overlap, improves content relevance, and builds a strong foundation for long-term SEO […]
If you’ve ever wondered why some pages appear at the top of Google search results while others barely get noticed, the answer often comes down to on-page search engine optimization (SEO). It’s not about tricks or shortcuts; it’s about giving search engines and readers the best possible experience while making your website content clear, structured, […]
Google’s search experience is changing—fast. In just two months, the presence of AI Overviews in search results more than doubled, signaling a major shift from traditional search toward direct, AI-generated answers. For SEOs and content teams, this isn’t just another update—it’s a structural change in how information is delivered and discovered. Using fresh 2025 data […]
Introduction SEO is ever evolving, and in this fast-paced digital landscape, the key to staying ahead lies in embracing AI-driven strategies. A pivotal shift occurred with Google’s RankBrain algorithm update, which introduced machine learning to refine search rankings. Rather than relying solely on traditional keyword matching, RankBrain focuses on user intent and contextual relevance. This […]
When it comes to optimizing your website’s landing pages for search engines, meta descriptions play a crucial role in your success. These concise snippets of text are more than just an afterthought – they’re an essential part of your SEO strategy and serve as a key player in your click-through rates (CTR). If you’re not […]
Do Page Title Tags Still Matter? Yes! Once you’ve completed your keyword research the next step is to develop your keyword map by writing compelling title tags and meta descriptions. It’s a simple step that is often overlooked, however is arguably one of the most important tactics of an SEO campaign. Title tags play a […]
Hey everyone, Nicole Grodesky here, founder of Boho SEO, and I’m excited to share some insights from our recent podcast recording with the amazing Christina Scannapiego. We dove deep into the ever-evolving world of SEO, content creation, and the role of AI, and let me tell you, it was a real conversation – no fluff, […]
In this blog post, we’ll explore how to build a content calendar using the Keyword Strategy Tool in Semrush. This powerful tool helps streamline your SEO content marketing efforts by identifying highly relevant target topics for your audience, ensuring your search intent aligns precisely with their needs.
What is an SEO audit? Essentially an SEO audit is a site’s S.W.O.T analysis covering a website’s strengths, opportunities, weaknesses, and threats. In a high-level SEO audit, you’ll want to look at data touchpoints like keyword ranking trends, competitor ranking trends, technical issues, page load times, backlink analysis, UX design, local SEO, and schema markup […]
Your SEO Roadmap to Getting Found on Google Starts Here If you’re here, you’re probably wondering two things: Where do I even start with SEO? and Is it really worth the investment? I get it. SEO can feel overwhelming—like there are a million moving parts and no clear roadmap. That’s exactly why an SEO campaign […]