Author: Nicole Grodesky

Illustration of SEMrush tools used for content topic research, showing keyword insights, competitor analysis, and topic discovery for SEO.
17Feb, 2025

How to Leverage Semrush’s Keyword Strategy Builder to Level Up Your SEO Content Strategy

In this blog post, we’ll explore how to build a content calendar using the Keyword Strategy Tool in Semrush. This powerful tool helps streamline your SEO content marketing efforts by identifying highly relevant target topics for your audience, ensuring your search intent aligns precisely with their needs. Traditionally, keyword research and content planning have been […]

15Apr, 2024

SEO Audit Essentials: What Every Site Owner Needs to Know

What is an SEO audit? Essentially an SEO audit is a site’s S.W.O.T analysis covering a website’s strengths, opportunities, weaknesses, and threats. In a high-level SEO audit, you’ll want to look at data touchpoints like keyword ranking trends, competitor ranking trends, technical issues, page load times, backlink analysis, UX design, local SEO, and schema markup [...]
Guide to Keyword Research and Keyword Mapping
20Mar, 2024

Ultimate Guide to Keyword Research And Keyword Mapping

Keyword research and keyword. mapping is the foundational cornerstone for any SEO campaign. It is a process of identifying and analyzing particular keyword phrases that people use to find a product, service, or more information about a specific topic. Website owners need to get in front of their users by finding the right set of [...]
04Mar, 2024

What is an SEO campaign? 

Your SEO Roadmap to Getting Found on Google Starts Here If you’re here, you’re probably wondering two things: Where do I even start with SEO? and Is it really worth the investment? I get it. SEO can feel overwhelming—like there’s a million moving parts and no clear roadmap. That’s exactly why an SEO campaign exists. [...]