What is an SEO audit? Essentially an SEO audit is a site’s S.W.O.T analysis covering a website’s strengths, opportunities, weaknesses, and threats. In a high-level SEO audit, you’ll want to look at data touchpoints like keyword ranking trends, competitor ranking trends, technical issues, page load times, backlink analysis, UX design, local SEO, and schema markup [...]
Keyword research and keyword. mapping is the foundational cornerstone for any SEO campaign. It is a process of identifying and analyzing particular keyword phrases that people use to find a product, service, or more information about a specific topic. Website owners need to get in front of their users by finding the right set of [...]
How to start an SEO campaign An effective SEO campaign aims to enhance a website's visibility in search results through strategic optimizations. It is crucial for boosting organic traffic and rankings, focusing on aligning with search algorithms and user intent. Like a digital marketing roadmap, it involves analyzing audience behavior, keyword research, competitor analysis, content [...]