Do Page Title Tags Still Matter? Yes!
Once you’ve completed your keyword research the next step is to develop your keyword map by writing compelling title tags and meta descriptions. It’s a simple step that is often overlooked, however is arguably one of the most important tactics of an SEO campaign. Title tags play a crucial role in helping both search engines and users understand what a page is about. But are title tags still relevant for SEO in 2025? Absolutely.
Search engines continue to use page titles as a ranking factor (1), while users rely on them to decide whether to click or keep scrolling. That’s why crafting the perfect SEO title is a mix of art (look good) and science (title length)—it needs to be optimized for search and compelling for real people.
In this guide, we’ll break down title tag best practices, common mistakes to avoid, and advanced strategies to help you create compelling titles that rank, attract clicks, and drive conversions.
Map Your Keywords, Master Your Title Tags!
Chapter 1: Understanding Title Tags and SEO
What Is a Title Tag in SEO?
A title tag is an HTML element that specifies the title of a webpage.
It appears:
- In search engine results as the clickable headline
- At the top of browser tabs
- When a page is shared on social media
For example, in Google search results:
👉 “10 Best Running Shoes for 2025 | Brand Name”
Why do title tags matter for SEO?
- They help search engines understand your page’s content.
- They influence rankings and CTR, impacting organic traffic.
- A well-crafted SEO title makes your content stand out in search results.
Chapter 2: SEO Title Tag Best Practices
Now that we know what title tags are, let’s talk about how to optimize them.
1. Keep It Within the Ideal Length
- Best practice: 50-60 characters to avoid truncation in search results.
- Example of a good title: “Best Laptops for Designers (2025 Edition)”
- Example of a bad title: “Best Laptops for Graphic Designers That You Should
- Consider Buying in 2025″ (Too long, gets cut off.)
2. Use Primary Keywords Naturally
- Place your main keyword towards the beginning for better SEO impact.
Example: “SEO Title Tag Best Practices: How to Optimize for More Clicks”
3. Make It Engaging for Real People
SEO isn’t just about rankings—it’s about capturing attention.
✔ Use power words like “Ultimate,” “Best,” “Proven,” or “Guide.”
✔ Numbers and brackets improve readability (e.g., [Updated 2025]).
4. Brand Name Placement: Should You Include It?
For branded searches, add your company name at the end:
✅ “Shopify SEO Guide: How to Rank Higher | BOHO SEO”
If you have well known branded products, you’ll want to mix in your branded term with a non-branded keyword descriptor that helps to explicitly describe what the product or service offering is. When writing your title tags, it’s recommended to use a free Google SERP Simulator to preview what your title tag is going to look like. Platforms like Shopify have a SEO section at the bottom of each page for you to enter your title tags and meta descriptions. There are a couple frequently used plugins for WordPress including SEO Yoast and RankMath.
Mobile Search Result Snippet Example
Desktop Search Result Snippet Example
Social Media Graph Title Tag Example
Chapter 3: How to Write Title Tags for SEO That Convert
A great SEO title isn’t just optimized—it’s click-worthy. Here’s how:
🔹 Match Search Intent:
- Informational intent: “What Are Title Tags in SEO? Explained”
- Transactional intent: “Best SEO Tools for Agencies (2025 Reviews)”
🔹 Use Emotional Triggers & Power Words:
✔ “Don’t Miss This” (FOMO)
✔ “Ultimate Guide” (Authority)
✔ “Insider Secrets” (Curiosity)
🔹 Leverage A/B Testing:
Use tools like Google Search Console or A/B testing software to see which SEO titles get higher CTRs.
Chapter 4: Common Mistakes to Avoid in Title Tag Optimization
🚫 Duplicate Titles Across Pages
- If multiple pages have the same SEO page title, it confuses search engines.
- Fix: Ensure each page has a unique and descriptive title.
🚫 Keyword Stuffing
❌ Bad: “Best Running Shoes | Running Shoes | Buy Running Shoes Online”
✅ Good: “Best Running Shoes for Comfort & Performance (2025)”
🚫 Overusing Special Characters
❌ “🔥 Best Shoes for Summer ☀️ | 50% OFF!”
✅ “Best Summer Shoes for Women (2025)”
🚫 Forgetting Mobile Optimization
Google truncates long titles on mobile, so always preview your SEO titles for both desktop and mobile.
Chapter 5: Advanced Strategies for B2B and eCommerce SEO Titles
🔹 Writing SEO Titles for B2B vs. B2C Audiences
- B2B: Focus on pain points, solutions, and industry-specific terms.
✅ “SEO Dashboards for eCommerce: How to Track Growth in 2025” - B2C: More engaging, benefit-driven, and emotional.
✅ “Best Skincare for Glowing Skin (Dermatologist-Approved!)”
🔹 Optimizing eCommerce Product Pages
For category pages:
✅ “Men’s Running Shoes | Lightweight & Durable Sneakers”
For product pages:
✅ “Nike Air Zoom Pegasus 40 – Lightweight Running Shoes”
🔹 Using AI for SEO Title Optimization
Tools like Semrush, Surfer SEO, and ChatGPT can help generate and refine SEO title ideas.
Conclusion: Mastering Title Tags for Long-Term SEO Success
🔹 Quick Recap of Best Practices:
✔ Keep titles under 60 characters.
✔ Use primary keywords naturally.
✔ Make them engaging and click-worthy.
✔ Test and optimize for higher CTR.
🔹 Final Tip:
SEO is always evolving, but a well-crafted SEO title tag remains one of the most powerful ranking factors. Invest the time to optimize your title tags, and you’ll see better rankings, clicks, and conversions. SEO is always evolving, but a well-crafted SEO title tag remains one of the most powerful ranking factors. Invest the time to optimize your title tags, and you’ll see better rankings, clicks, and conversions. There is no such thing as a perfect title tag, so keep testing different variations to improve CTRs and continue to improve your title tag optimization techniques.
Need Help with SEO Titles & Strategy?
At BOHO SEO, we help eCommerce businesses and B2B brands optimize their SEO titles, meta descriptions, and on-page content for maximum results. Contact us today to start optimizing! 🚀
Source (1) https://backlinko.com/google-ranking-factors#pagelevel