Content Optimization in the Age of AI: Leveraging LLMs & Topic Modeling
Introduction SEO is ever evolving, and in this fast-paced digital landscape, the key to staying ahead lies in embracing AI-driven strategies. A pivotal shift occurred with Google’s RankBrain algorithm update, which introduced machine learning to refine search rankings. Rather than relying solely on traditional keyword matching, RankBrain focuses on user intent and contextual relevance. This […]
How to Write Meta Descriptions: Best Practices for SEO
When it comes to optimizing your website’s landing pages for search engines, meta descriptions play a crucial role in your success. These concise snippets of text are more than just an afterthought – they’re an essential part of your SEO strategy and serve as a key player in your click-through rates (CTR). If you’re not […]
Guide to SEO Title Tags: Best Practices for Higher Rankings & Clicks
Do Page Title Tags Still Matter? Yes! Once you’ve completed your keyword research the next step is to develop your keyword map by writing compelling title tags and meta descriptions. It’s a simple step that is often overlooked, however is arguably one of the most important tactics of an SEO campaign. Title tags play a […]
How to Do Keyword Research for SEO: A Strategic Approach for eCommerce & B2B
SEO Goldmine: Stop Guessing, Start Ranking The first thing I learned over 15 years ago and the one thing that still remains one of the most important steps in the SEO process is keyword research and keyword mapping. Over the years I’ve honed my process and today I’m going ot share my step-by-step recommendations to […]
Clicks and Conversations: Real Talk on SEO, Content, and AI in 2025
Hey everyone, Nicole Grodesky here, founder of Boho SEO, and I’m excited to share some insights from our recent podcast recording with the amazing Christina Scannapiego. We dove deep into the ever-evolving world of SEO, content creation, and the role of AI, and let me tell you, it was a real conversation – no fluff, […]
How to Leverage Semrush’s Keyword Strategy Builder to Level Up Your SEO Content Strategy
In this blog post, we’ll explore how to build a content calendar using the Keyword Strategy Tool in Semrush. This powerful tool helps streamline your SEO content marketing efforts by identifying highly relevant target topics for your audience, ensuring your search intent aligns precisely with their needs.
SEO Audit Essentials: What Every Site Owner Needs to Know
What is an SEO audit? Essentially an SEO audit is a site’s S.W.O.T analysis covering a website’s strengths, opportunities, weaknesses, and threats. In a high-level SEO audit, you’ll want to look at data touchpoints like keyword ranking trends, competitor ranking trends, technical issues, page load times, backlink analysis, UX design, local SEO, and schema markup […]
Ultimate Guide to Keyword Mapping
Mastering SEO Keyword Mapping: A Step-by-Step Tutorial Keyword research and keyword mapping are the foundational cornerstones for any successful search engine optimization (SEO) campaign. Think of keyword mapping like matchmaking and building a house at the same time—it’s about finding the right keywords your audience is searching for and matching them with specific pages on […]
What is an SEO campaign?
Your SEO Roadmap to Getting Found on Google Starts Here If you’re here, you’re probably wondering two things: Where do I even start with SEO? and Is it really worth the investment? I get it. SEO can feel overwhelming—like there’s a million moving parts and no clear roadmap. That’s exactly why an SEO campaign exists.